White or brown appearance does not identify the full paperboard specification. Request the quoted grade, weight and thickness, then review the actual surface rather than choosing by colour alone.
Construction
Compare the same artwork on the candidate surfaces. Background colour, texture and finishing can change the perceived result. Also assemble the same carton structure in both materials so folds, seams and closing fit are reviewed alongside printing.
Claims
Do not use colour as evidence of recycled content or food-contact suitability. Ask for documents that apply to the selected grade and use. Keep the approved material reference with the artwork so a later substitution is reviewed before a reorder.
Related specification support
Packaging Printing
Plan artwork and printing around the selected packaging material and construction.
Compare ink on the actual base colour
Place the same artwork on the two proposed paper references. A brown base and a white base can give different visible results even when the digital colour values are unchanged. Evaluate the assembled carton as well as the printed sheet.
Print and folding on two board surfaces
| Check | What to do | Why it matters |
|---|---|---|
| Base appearance | Inspect the selected paper reference. | Material names do not define one universal shade. |
| Converting | Check folds, glue and the carton shape. | Equal GSM does not establish equal caliper or behaviour. |
| Claims | Identify the supporting material information. | A natural colour is not proof of recycled content. |
Record the actual product, material or file version used for the comparison. Identify what remains undecided and which sample or document can resolve it.
Discuss paperboard comparison checklist
Send the product, proposed carton and material specifications, with an artwork file or sample for the paperboard comparison.
SBS vs Kraft Paperboard FAQ
The same layout may be a starting point, but print appearance and any white areas should be reviewed on the new substrate before approval.
No. Paperboard colour does not establish recycled content or food-contact suitability. Ask for supporting information that applies to the selected grade and intended use.
Compare the same artwork and carton structure on the proposed grades. Review base colour, texture, finishing, folds, seams and closure fit. Equal GSM does not establish equal thickness or converting behaviour.